WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
Back in the 1950s, Minsky and McCarthy, the fathers of the field described artificial intelligence as a computer performing a task that passed the Turing test. Turing test determines whether a human or a machine has done a task. If a machine passes Turing test it means it is actually impossible to tell apart a human and a machine. Today AI is able to not only complete human tasks, but far exceed humans in the level of perfection for the task.
AI systems will typically demonstrate at least some of the following behaviors associated with human intelligence: planning, learning, reasoning, problem-solving, knowledge representation, perception, motion, manipulation and, to a smaller extent, social intelligence and creativity.
How can we use AI to improve our E-store
AI in e-commerce cannot be discussed without referring to chatbots. These small chat boxes that appear at the bottom of the home page of e-commerce websites and mobile applications are AI-based computers that are programmed to communicate with customers in a personalized manner. E-commerce chatbots help buyers look for the right product, check product availability, compare multiple products, and finally help to make the payment. Chatbots also help connect customers with the appropriate service personnel in case of any complaints or queries. Buyers can ‘talk’ with these machines via text, voice, and sometimes even pictures. Without employing manual labor, chatbots enable companies to add a personal touch to the relationship between AI and customers.
Deep learning, statistical programming and predictive analysis of massive data sets are possible with AI algorithms. Companies use these methods to capture their customers’ behavior. The popular show on Netflix, House of Cards, was a result of such AI pattern learning techniques applied on datasets of the most-watched category of TV shows by a majority of the viewers. Predictive sales also help in organizing and managing inventory of warehouses, ensuring that the company is well stocked, especially with the products that have a higher demand.
Recommendation engines are employed by a lot of retail companies, like Amazon, to identify the target audience for their products. Based on the recent searches made by a potential customer, AI algorithms in search engines record critical details on the product being searched. Based on the outcomes of the algorithm, the search engine generates appropriate recommendations for the shopper and presents them in their personalized web-page to help the shoppers find the product quickly.
An essential component of the e-retail industry, warehouse operations play a significant role in the company’s efficiency, and finally in their revenue and ROI. The Beijing-based company, JD.com with Siasun Robot & Automation Co Ltd., employed robots to boost warehouse processes such as package sorting, packaging and categorizing. The speed and efficiency of the sorting mechanisms and the delivery schedule for the products were improved. While there are only a few ways in which AI has shaped e-commerce today, the scalability and impact of AI in e-commerce are only expected to increase. The increase will allow the identification of exceptional prospects, building better customer relations, boosting sales, and bridging the gap between personalization and privacy.
Which are the best Shopify AI apps
Personalizer by LimeSpot – an eCommerce Conversion AI that helps online stores increase their revenue by delivering a unique Upsell, Cross-sell & personalized experience across different channels.
Bargainator – At its core, the Bargainator is a chatbot. Basically, it’s an app powered by AI which conducts real-time conversations via textual methods with your customers. Designed to simulate how a human would behave as a conversational partner, the Bargainator is specifically engineered to let shoppers negotiate a discount!
AdScale – AdScale powerful Machine Learning app handles every aspect of your paid marketing campaigns, from campaigns creation to optimizing conversions and reducing advertising costs.
Visual Search by Shopix – Visual search is a more natural way to discover products on your store. It’s a reverse image search, meaning your website visitors can upload an image that inspires them and get visually similar items from your catalog of products.
Gobot – Gobot chatbots are helping consumers find deals, make purchases, make style choices, and find products that meet their unique taste.
SallyBot – Automated and AI-based customer service chatbot that handles all of the after-sale aspects including WISMO dynamic answer and push notifications shipping alerts by integration with over 500 carriers, returns, FAQs, live agent escalations, feedback & reviews, and resell using coupons and store credit.